If you’re still winging your open house intro, you might as well hand out free business cards that say: “Hi, I’m Not Getting This Listing.”
We’ve all been there, sweating in a too-tight blazer, trying to look “approachable” while praying someone shows up who isn’t just there for the free bottled water. But here’s the thing, a great open house script doesn’t just make you sound confident, it makes you sound like you meant to say that thing about the crown molding (instead of blurting it out in panic when the conversation died).
These scripts have been tested, refined, and blessed by the patron saint of “Please Don’t Leave Without Signing In.” They’ll help you turn casual tire-kickers into actual leads, whether this is your first open house or your hundredth (in which case, you’ve probably memorized every shade of “Agreeable Gray” Sherwin-Williams has ever made).
TL;DR: Don’t just host an open house, run a lead conversion bootcamp disguised as a Sunday snack party. This advice gives you scripts so smooth they practically collect emails themselves. Use the follow-up templates (email, text, phone) and pro hacks to charm, convert, and close…preferably before someone asks if the sellers are “motivated.”
Part 1: The Welcome (Greeting & Rapport)
Your first 30 seconds are critical. Your goal isn’t to pounce; it’s to be a confident, welcoming host. This is the best greeting for open house visitors.
The Welcome Script: “Hello and welcome to the open house at [Property Address]. My name is [Your Name], and I’m here to guide you through this beautiful home. Feel free to explore, and if you have any questions or need further assistance, don’t hesitate to ask.”
The Unique Features Script: “As you walk through the home, take a deep breath and imagine yourself living here. Notice the unique features like the high ceilings and the custom kitchen that make all the difference. You won’t find this in most homes in the area.”
This initial greeting sets the tone. It’s not as formal as real estate listing presentation scripts, but it establishes you as the expert in the room.
Part 2: The Art of Engagement (Qualification)
After they’ve had a moment to look around, it’s time to engage. These are the questions to ask buyers at an open house to move the conversation forward.
Engaging with Potential Buyers: “It’s great meeting you! Are you in the market for a new home, or just getting a feel for the neighborhood? If you’re interested, I can provide valuable information on how this home compares to other similar properties and how buyers’ agents get paid in today’s market.”
Addressing Concerns (First-Time Homebuyer): “I know the home buying process can be a lot, especially if you’re a first-time homebuyer. I’m here to provide specific details and answer any questions you have about the neighborhood, home values, or the real estate market. No pressure at all.”
Think of this as a soft version of your real estate sales pitch. You’re offering value, not asking for a commitment.
Part 3: The Follow-Up (Converting Leads)
This is where 90% of agents fail. A timely, effective follow-up is what separates a busy agent from a productive one. This is your real estate follow up script after an open house.
Open House Follow-Up Email Template
Subject: Thank You for Attending Our Open House at [Property Address]!
Hi [Attendee’s Name],
Thank you for visiting the open house at [Property Address] this past [Day]. It was a pleasure to meet you and show you around the property.
As a real estate agent dedicated to helping clients find their dream home, I’m here to provide any additional information you might need. If you have any questions, would like to revisit the property, or want to see a few other listings that just came up, please let me know.
I’m available to discuss your options and assist with any follow-ups.
Best regards,
[Your Name]
[Your Contact Information]
Text Message for Open House Follow Up
Hi [Attendee’s Name], this is [Your Name], the real estate agent from the open house at [Property Address]. Just wanted to check in and see if you have any questions or need further details about the property. Feel free to reach out whenever you’re ready to continue the conversation!
Open House Phone Call Script
“Hello [Attendee’s Name], this is [Your Name], the real estate agent you met at the open house on [Day]. I wanted to follow up to see if you had any thoughts or questions about the property. I’d be happy to provide additional details or schedule a private viewing at your convenience. Your feedback is important, and I’m here to assist.”
Additional Scenario: Thank You Card Follow-Up
Dear [Attendee’s Name],
Thank you for attending the open house at [Property Address]. I appreciate you taking the time to visit. As a dedicated professional in the real estate industry, my goal is to assist you in finding the perfect home. If you have any questions or need further assistance, please don’t hesitate to reach out.
Warm regards,
[Your Name]
Part 4: Pro Hacks for a Successful Open House
Want to know how to host a successful open house? It’s about creating an experience, not just opening a door. Here are open house marketing ideas for realtors that get results.
| Hack/Feature | Description |
|---|---|
| Themed Refreshments | Set up a refreshment table themed around the property. If it’s near the coast, offer beach-themed cocktails. This makes the experience memorable. |
| Interactive Virtual Tour | Provide tablets for attendees to take a virtual open house tour of areas like the attic or basement, enhancing the script experience. |
| Scent Marketing | Use subtle, pleasant scents like baked cookies or coffee to make the home inviting and address concerns buyers might have about the ambiance. |
| Photo Booth Corner | Create a photo booth area with props. Encourage sign-ins and social media sharing to increase visibility and capture leads. |
| Neighborhood Station | Set up a station with info about local amenities, schools, and community events. This is key for first-time home buyers. Use real estate flyer templates for open houses to make this easy. |
| Smart Home Demos | Conduct live demonstrations of smart home technology to showcase how these features enhance daily living. This is a great topic for a follow up phone call script. |
| Raffle or Prize Draw | Organize a raffle for attendees who sign in. This improves your open house sign-in sheet strategy and makes follow-up more engaging. |
Part 5: The Ultimate Pre-Open House Agent Checklist
A great script only works if the event is professional. Use this open house checklist for realtors to ensure you’re prepared for success.
- Have 5 printed copies of your free printable sign-in sheet at the entrance.
- Run a smart home demo (like Alexa) on a loop if available.
- Capture 80%+ of guest contact info using your sign-in strategy.
- Have a real estate transaction coordinator guide or checklist ready for serious buyer questions.
- Prepare your real estate prospecting strategies for the follow-up.
- Send personalized follow-ups within 2 hours of the event.
For a more detailed breakdown, see our full open house checklist for real estate agents.
Real Estate Agent FAQs About Open House Scripts
What should I say at the beginning of an open house?
Start with a confident, low-pressure greeting. The best greeting for open house visitors is: “Welcome to [Address]! My name is [Your Name]. Feel free to look around, and I’ll be right here to answer any questions you have about this home or the market.”
How do you start a conversation at an open house?
Avoid “Can I help you?” Instead, ask open-ended, engaging questions like, “What brought you in today?” or “What’s your favorite part of the house so far?” This is key to any open house script to capture buyer leads.
What is the best follow-up after an open house?
The best follow-up is multi-channel. Send a personal open house follow up email template or text message within 2 hours. For high-interest buyers, use the open house phone call script within 24 hours to offer a private showing or discuss their house hunting plans.
Should I use a script or be natural?
Both. A script isn’t for robotic recitation; it’s a framework. The best realtor open house talking points are memorized so you can deliver them naturally. This frees you to listen actively and build genuine rapport, which is essential for converting open house leads into clients.
About Joe Stephenson
Joe Stephenson is a licensed REALTOR® with 15+ years of open house experience and hundreds of successful showings. He specializes in buyer engagement and follow-up systems that generate referrals. Read his full bio.
