Updated – April, 2025
I’ve been collecting and perfecting my open house scripts for quite some time now, and I’ve finally put them together to share. Ever since I started my real estate career, I’ve enjoyed the chance to connect with buyers. I hope this helps all real estate agents, especially any new agents experiencing their first open house. Hosting a busy open house in today’s market can take all of us through a number of emotions, but it’s a prime opportunity to connect with potential buyers and sellers.
Open houses are not just a tradition, they’re a proven marketing tool for gaining exposure to a property and connecting with serious buyers. The North Carolina Real Estate Commission highlights that hosting an open house is a critical step in showcasing a property and facilitating its sale. Below you will find open house scripts that are designed to be buyer-focused, helping you find the right words for follow-up chats, whether it’s through a phone script, in-person conversations, or even door knocking. Open house attendees are often in the middle of their home search, and with the right approach, you can turn these interactions into opportunities to win listings and grow your business.
While most agents develop their own style over time, my goal is to provide a starting point or enhance your existing repertoire. If you’re promoting a new listing, answering more questions, or working to sell a property, ten these scripts can help you stand out. If you have any additional thoughts on how you approach an open house or follow-up, please comment, I’d love to hear from a few others in the industry. After all, REALTORS® know that every person you meet at an open house could be your next client.
Welcoming Visitors Script
“Hello and welcome to the open house at [Property Address]. My name is [Your Name], and I’m here to guide you through this beautiful home. Feel free to explore, and if you have any questions or need further assistance, don’t hesitate to ask.”
Highlighting Unique Features Script
“As you walk through the home, take a deep breath and imagine yourself living here. Notice the unique features like the high ceilings and the custom kitchen that make all the difference.”
Engaging with Potential Buyers
“It’s great meeting you! If you’re interested in a private viewing or comparing this home with other similar properties, I can provide valuable information to aid in your buying process.”
Addressing Concerns Script
“I know you might have concerns, especially if you’re a first-time homebuyer. I’m here to provide specific details and answer any questions you might have about the neighborhood, home values, or the real estate market.”
Effective Follow-Up
“Thank you for visiting today. I’d love to continue our conversation and help with any additional details you need. I’ll be following up with a quick call to see if you’d like to schedule a private showing or discuss next steps.”
Follow-Up Email Script From an Open House
Subject: Thank You for Attending Our Open House!
Hi [Attendee’s Name],
Thank you for visiting the open house at [Property Address] this past [Day]. It was a pleasure to meet you and show you around the property.
As a real estate agent dedicated to helping clients find their dream homes, I’m here to provide any additional information you might need.
If you have any questions or would like to revisit the property for a private showing, please let me know.
I’m available to discuss your options and assist with any follow ups regarding other properties that might interest you.
Looking forward to hearing from you!
Best regards,
[Your Name]
[Your Contact Information]
Follow-Up Text Message Script
Hi [Attendee’s Name], this is [Your Name], the real estate agent from the open house at [Property Address]. I wanted to check in and see if you have any questions or need further details about the property. Feel free to reach out whenever you’re ready to continue the conversation!
Follow-Up Phone Call Script
“Hello [Attendee’s Name], this is [Your Name], the real estate agent you met at the open house on [Day]. I wanted to follow up with you to see if you had any thoughts or questions about the property. I’d be happy to provide additional details or schedule a private viewing at your convenience. Your feedback is important, and I’m here to assist with any follow ups you might need.”
Additional Scenario: Thank You Card Follow-Up
Dear [Attendee’s Name],
Thank you for attending the open house at [Property Address]. I appreciate you taking the time to visit and explore the property. As a dedicated professional in the real estate industry, my goal is to assist you in finding the perfect home. If you have any questions or need further assistance, please don’t hesitate to reach out.
Warm regards,
[Your Name]
Building Relationships with Serious Buyers
“I look forward to building meaningful connections and nurturing leads with potential clients like you. Whether it’s answering questions or providing insights about other homes, I’m here to guide you through the process.”
Call to Action for Interested Visitors
“If you’re interested and would like to discuss this further, please leave your contact info. We can arrange a follow-up call to explore how this house could become your dream home.”
Dealing with Window Shoppers
“For those just browsing today, I hope you enjoyed the open house experience. Feel free to reach out for any future open houses or if you need insights into the current market trends.”
Hacks for Running the Best Open Houses
| Hack/Feature | Description |
|---|---|
| Themed Refreshments | During multiple open houses, set up a refreshment table with snacks and drinks themed around the property or neighborhood. For example, if the open house is at an address near the coast, offer seafood appetizers or beach-themed cocktails. |
| Interactive Virtual Tour | Provide tablets or VR headsets for attendees to take a virtual tour of the property, including areas like the attic or basement, enhancing the open house script experience. |
| Scent Marketing | Use subtle, pleasant scents like freshly baked cookies or brewed coffee to enhance the atmosphere, making the home inviting and addressing any concerns buyers might have about the ambiance. |
| Photo Booth Corner | Create a photo booth area with props related to the property’s history or local attractions. Encourage sign ins and social media sharing to increase interest and visibility. |
| Live Music or Local Band | Hire a local musician or band to play soft, ambient music, creating a lively and engaging atmosphere that can make all the difference in hosting an open house. |
| Neighborhood Highlight Station | Set up a station with information about local amenities, schools, and community events to highlight the benefits of living in the area, which can be key for first time homebuyers. |
| DIY Craft or Planting Station | Offer a take-home craft or planting station where attendees can pot a small plant, providing a memorable takeaway from the open house and fostering meaningful connections with potential buyers. |
| Smart Home Demonstrations | Conduct live demonstrations of smart home technology to showcase how these features enhance daily living, a great follow up call script topic for interested visitors. |
| Art Display from Local Artists | Collaborate with local artists to display their work throughout the house, supporting the community and helping potential clients visualize living in the space. |
| Raffle or Prize Draw | Organize a raffle or prize draw for attendees who sign in or provide feedback, with prizes like gift cards or a home-related gift basket, making the open house follow up more engaging. |
I Want to Hear Your Opinions!
Comment below and share your open house follow up call scripts, cold calling scripts, and innovative strategies you’ve found effective.
Share how you get potential buyers across the finish line, and the ways you ensure that first meeting turns into a new contact.
Let’s compare our favorite open house scripts so our next open house helps as many agents as possible.
We want to get that next potential buyer enthusiastic about an open house at the address, ready to discuss other listings, and eager to exchange phone numbers and set a date for a private tour.
Your insights on home compare tactics and turning great chatting into tangible interest would be invaluable.
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