(Updated June 2025)

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One of the keys to a successful sales pitch vs just a good sales pitch is authenticity. Where do you begin? What should you say to your potential clients? And most importantly, how do you convince potential buyers that this is the perfect property for them? Another key is preparation and personalization. Real estate professionals need to create tailored pitches that address the pain points buyers face, whether that’s finding the right location, staying within budget, or navigating market trends.

When I deliver a home sales pitch or real estate elevator pitch, I want to make sure it really clicks with my clients and shows them I get what they need. I’ve practiced a bunch of real estate pitch examples, and honestly, it’s made a huge difference in my success and how my business has grown. I’ve learned that practicing these pitches until they feel natural and easy is a daily routine you should add to get really good at it. You need to show your confidence.

Please note, it is important to stay away from ‘steering’ when making a sales pitch. Here is a link from the NAR to help explain what that is and why it is important. 

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Author, Joe Stephenson – REALTOR®


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1). Sales Pitch about House Location

The first real estate sales pitch sample is all about location. If you’re selling a house that’s in a great location, make sure to mention that in your pitch. Talk about how the house is close to schools, parks, and other amenities that would be important to potential buyers.
Here is an example of a sales pitch about location.

“This house has access to some great nearby amenities. It’s in a great location, close to schools and parks.”

2). Sales Pitch about House Condition

The second real estate sales pitch sample is all about the condition of the house. This will help solve a problem people may have about value. If your house is in great condition, be sure to mention that in your pitch. Talk about how the house has been well-maintained and how it’s ready for move-in.
Here is an example of a sales pitch about the condition of the house.

“This house is in pristine condition. It’s been well-maintained and is ready for move-in. You won’t have to worry about a thing. This is the perfect house for someone who wants to just move in and start enjoying their new home.”

3). Sales Pitch about Price

The third real estate sales pitch sample is all about the price. If you’re selling a house that’s priced well, be sure to mention that in your pitch. Potential customers will appreciate you talking about how the house is a great value for the price and how it’s a steal compared to other houses on the market. You opening line should be focused on the benefit to the buyer.

Here is an example of a sales pitch about price.

“This house is a great value for the price. It’s a steal compared to other houses on the market. You won’t find a better deal anywhere else.”

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4). Sales Pitch about House Features

The fourth real estate sales pitch sample is all about the features of the house. If your house has unique features or amenities, be sure to mention that in your pitch. Talk about how the house has a great layout, a pool, or other features that would be appealing to potential buyers.

Let’s say your coaching your real estate team to bring up the features of a house. You’ll want to focus on the value proposition. You should also help them visualize the potential by repeating a compelling story.

“This house has a great layout. The kitchen is perfect for entertaining. The backyard pool is perfect for the summer. You’ll have a tough time finding another house with these features at this price.”

Try working in story elements like their family members. This helps gets the prospect’s attention on an emotional level.

5). Sales Pitch about your Knowledge as a Real Estate Agent

The fifth real estate sales pitch sample is all about you. If you’re an experienced real estate agent, be sure to mention that in your pitch. Talk about how you’re knowledgeable about the market and how you’re ready to help buyers find their perfect home. This knowledge helps build trust with the client.

You’ll experience different audiences who need to hear different things to spark their interest. If you can provide insights in an authoritative way, it’ll help make all the difference on how you are perceived. Provide more detail where it is necessary. You can even keep them up to date with follow ups via email or text.

“I’m a knowledgeable real estate agent with years of experience. I know the market and I’m ready to help you find your perfect home. I’ll be there every step of the way, from finding the right house to negotiating the best price.”

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Perfect Your Real Estate Sales Pitches

How many properties do you need to show before you seal the deal? With the right pitch, fewer than you’d think. Your real estate website already showcases high-quality images. Your lead-generation process is optimized to attract potential buyers. The next step?

Making sure your pitch is as polished and personalized as the rest of your sales process. Stick around as we share five powerful real estate pitch samples to help you close deals and build your expertise.

Never Stop Learning About Real Estate

Selling a house doesn’t have to be difficult. Some people like elevator pitches, others like different methods. With a great sales pitch, you can convince anyone that your house is the best one on the market! Try using one of these real estate sales pitch samples the next time you’re trying to close a deal. Good luck!

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I’ll Share More Real Estate Pitch Examples in the Future

Know your target audience, build trust, and create genuine connections. This will serve your real estate business well. It’s no secret that you should want to sound natural and confident. This is true at networking events and during conversations with first time homebuyers.

You should share your unique insights through blog posts or direct mail campaigns. You can include relevant details tailored to specific niches. This is where you can capture phone numbers and generate new connections. You could even offer a free consultation to build rapport.

Make use your local knowledge. This may look like you describing dream homes or using real estate prospecting strategies to significantly enhance your client’s decision-making process. Pay attention to body language and show interest in every person you meet; this includes potential clients and other agents.

How does your service solves the need of the person you are speaking to? People respond to solutions to their problems. On your next site visit, take special note of the interests potential clients are making. You can even talk to other real estate professionals and get insights from their most recent sales. Share what you learn with me, and if it fits, I’ll add it to my next update here.

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